building new castles every day

What is a communications professional?

In Uncategorized on March 24, 2016 at 8:38 AM

Whether I’m at a party, checking out a co-working space, meeting with a potential client or starting a project with a new staff member, I get asked this question all the time.

I particularly appreciate this answer offered by my professional association, the International Association of Business Communicators:

Communication professionals represent the voice of an organization as it interacts with customers, clients, employees, partners, shareholders, competitors and the community.

A communication professional brings the organization to life with a brand voice that aligns its verbal, visual and digital messages and activities with its mission and vision.

By clarifying the brand, communication professionals also help ensure the organization runs efficiently and effectively.

Communication professionals build a strategic communication plan based on thorough research, they communicate with a variety of audiences in a range of styles, they develop and edit content, and they assess where and how to communicate and how to evaluate the results of their work.

They act as the organization’s conscience and strive for its financial, social and environmental sustainability.

This definition is true for my work. Whether I’m a freelance content producer, a retained brand and campaign manager, or an employed coordinator, this is a good summary of how I help organizations.

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